The funny thing about the rise of so-called "streetwear" and the insistence of many to label themselves that way was that there wasn't much "street" to the "wear" that a lot of people were putting out. In our recent efforts to really crack through the surface and find more up and coming designers, we came across STREETWISE CLOTHING CO. I'll be honest, at first I was a little put off by the name. Usually when a brand has the word "Street" in their name, it usually means that there's nothing street about them... but one look at these guys' tees made me realize that was definitely not the case here. Founded in 2003, they make killer graphics and as they put it themselves are "dedicated to those who came from struggle and are determined to succeed by any means necessary". We've got 6 new styles as an intro collection from these guys, and they are all bangers. From the streets of LA to the concrete jungles of the world.
The state flag of California usually features a bear, but STREETWISE's pit bull mascot must have just scared him off. A fresh makeover of the flag graphic, this amazing 5-color print features an alert dog on a patch of grass over the words "REP'N KILLA CALI" that's underlined with a splatter smear of red. by Streetwise Clothing Co.
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