We start this Thursday off with the introduction of yet another new line on Digital Gravel. FOURTH IS KING was born out of a design firm in Chicago called Adapt Studio (http://www.adapt-studio.com), when the founder and head designer, J. Byrnes, embarked on a project to do work that wasn't just design for clients but creations that appealed to his own sensibilities. As he puts it, "This time I wanted to do something for myself. Take some of the ideas in my head and make them come to life. Fourth is King is a well thought out brand that gives me the opportunity to create and sell products." The three designs we have today all play with smooth lines and fresh colors and are obviously the product of a deliberately conceived idea.